The changing economy: innovation as a lever in the face of the challenges of 2025 The global economy is going through a pivotal period, marked by profound and rapid upheavals: technological acceleration, energy transition, new regulations, the rise of artificial intelligence (AI), and geopolitical tensions are redrawing the contours of traditional economic models.

Since the turn of the 2000s, companies have been operating in a world marked by radical transformations, driven by three major accelerations: digitization, sustainability and organizational evolution. These dynamics, far from operating in silos, are mutually reinforcing, forcing organizations to rethink their strategies, their business models and their raison d'être.

In 2025, the world will be trembling under the impact of technological advances. Artificial intelligence (AI), advanced semiconductors, digital infrastructures: these upheavals are redrawing the rules of competitiveness at an astonishing speed. For companies and states, the challenge is clear: adopt these innovations at a forced pace or risk falling behind in a global economy where technology now sets the pace.

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