Description
BNP Paribas Personal Finance, a wholly-owned subsidiary of the BNP Paribas Group, is a leading provider of consumer finance in France and Europe. The company, operating in about 20 countries and under several commercial brands including Cetelem, Findomestic, and Alpha Credit, delivers an extensive portfolio of consumer credit solutions and personal financial products.
In 2024, BNP Paribas Personal Finance reported revenues of €4.9 billion, serving 22 million customers through a workforce of nearly 17,000 employees. The organization holds a significant presence not only in France and Europe but also in China.
With seven decades of experience, BNP Paribas Personal Finance has established robust partnerships with retail chains, automotive manufacturers and distributors, e-commerce platforms, as well as other banking and insurance institutions. These long-term collaborations are built on its deep expertise in the credit market and its capacity to offer integrated services tailored to partners’ business needs and commercial strategies. Key partners include Apple, JLR, Stellantis, MediaMarkt, Bank of Nanjing, and Geely in China.
Aligned with its ESG commitments, BNP Paribas Personal Finance is committed to promoting access to more responsible and sustainable consumption for its clients and partners.
